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News
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Law
Prevents
“Light” Terms on Cigarette Packs
Posted 25 June
2010
Many smokers in Iowa
will start noticing some changes in the way their brand of cigarettes
is packaged. New regulations by the U.S. Food and Drug Administration
(FDA), which go into effect today, ban words such as “light,” “mild,”
and “low-tar” to describe the product. Such language has been shown to
mislead consumers into thinking certain types of cigarettes are safer.
“This is an opportunity for us to correct decades of misinformation
about cigarettes-our state’s number one cause of preventable death,”
said Bonnie Mapes, division director for Tobacco Use Prevention and
Control at the Iowa Department of Public Health. “Smokers may notice
other changes in packaging, such as color or design. Regardless of how
they’re packaged, however, there’s just no such thing as a safe
cigarette.”
The regulations coincide with the anniversary of the 2009 federal
Family Smoking Prevention and Tobacco Control Act. They follow action
taken by the FDA in September to prevent the sale of most types of
flavored cigarettes, which have been shown to encourage tobacco use
among youth. As of today, the law also prohibits:
- sales of cigarettes
and smokeless tobacco to people younger than 18;
- tobacco brand
sponsorship of athletic, musical, or other social or cultural events;
- sales or distribution
of items such as hats and T-shirts with tobacco brands or logos;
- sales of packages
with fewer than 20 cigarettes;
- most sales of tobacco
products in vending machines, self-service displays, or other
impersonal modes of sales;
- free samples of
cigarettes; and
- sales or other items
in exchange for buying tobacco products.
To learn more, visit www.fda.gov/TobaccoProducts
or call the FDA at 1-877-287-1373. To learn about Iowa’s youth-led
effort to spread the truth about tobacco use and the deceptive
practices of the tobacco industry, visit the JEL (Just Eliminate Lies)
website at www.jeliowa.org.
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